Brand & Marketing Strategist (with Influencer & Digital Expertise)

Serve as a brand ambassador across social platforms (LinkedIn, Twitter, etc.) and build a strong personal brand aligned with the company. 

Actively update and optimize personal or agency social profiles to reflect and promote the company’s vision and services. 

Build and enhance the company’s brand value in both Indian and European markets. 

Create engaging video content for social media, campaigns, and thought leadership. 

Collaborate with influencers and thought leaders to organize and promote webinars, podcasts, and virtual events. 

Strategically support the digital marketing and content team to boost lead generation through campaigns and branding. 

Contribute to content planning, campaign ideas, SEO, social media outreach, and analytics review. 

Identify new digital opportunities and tools for business growth. 

Lead the planning and execution of company events, webinars, or tech meetups. 

Attend foreign events (Europe focused) to represent the company, generate brand presence, and build connections. 

Actively participate in exhibitions, conferences, and networking opportunities. 

Communicate regularly with international clients, especially in Europe, ensuring strong, trust-based relationships. 

Visit clients on-site when needed to understand their needs and support business development. 

Work closely with the leadership and sales team to align marketing strategies with business goals. 

Collaborate with technical and digital marketing teams to drive innovative campaigns and promotions. 

Create annual branding and marketing plans, set realistic quarterly targets, and manage associated budgets. 

Provide quarterly performance updates to management, including progress reports, analytics, and branding milestones. 

Minimum 5 years of experience in branding, digital marketing, or business development. 

Strong presence on LinkedIn and other platforms with influencer-level content and engagement. 

Experience in attending or organizing international business/tech events. 

Excellent communication, presentation, and relationship-building skills. 

Knowledge of digital marketing tools (Google Ads, SEO, LinkedIn Campaigns, HubSpot, etc.). 

Technical understanding of IT/digital services is a strong advantage. 

Willingness to travel to Europe frequently for client meetings and events. 

Energetic, self-motivated, and committed to building long-term customer and brand relationships. 

Can be an individual professional or a qualified marketing agency. 

Capable of strategic yearly planning, budget management, and delivering quarterly branding and marketing targets.