Content Writer

Roles & responsibility

• Write high-quality website content, blogs, articles, landing pages, and case studies.

• Create engaging content for social media, email campaigns, and digital marketing activities.

• Develop SEO-friendly content using relevant keywords and on-page SEO best practices.

• Research industry trends, competitors, and target audiences to create valuable content.

• Collaborate with the SEO, marketing, design, and development teams.

• Edit and proofread content to ensure accuracy, clarity, grammar, and consistency.

• Develop content strategies and maintain a content calendar.

• Write compelling copy for advertisements, promotional campaigns, and brand communications.

• Update existing website content to improve readability, SEO performance, and engagement.

• Use AI writing tools effectively while ensuring originality, accuracy, and a human touch.

Required Skills

• 4–6 years of proven experience in content writing, copywriting, or digital content creation.

• Excellent written English and strong grammar, editing, and proofreading skills.

• Good understanding of SEO, keyword research, and content optimisation.

• Experience writing website content, blogs, landing pages, and marketing copy.

• Strong research, communication, and time-management skills.

• Ability to manage multiple projects and meet deadlines.

• Familiarity with AI writing tools and content management systems (CMS) is an advantage.

• A portfolio of published articles, blogs, or website content is preferred.

Preferred Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.

• Experience working with IT companies, digital marketing agencies, or technology-focused businesses is an added advantage.