Arroact Technologies at GITEX Global 2025 – A journey of innovation, collaboration and growth Dubai | October 2025

GITEX Global 2025 once again proved to be the world’s largest and most influential gathering of technology leaders — and for Arroact Technologies, it was an inspiring and rewarding experience that combined innovation, partnership, and purpose

A decision that turned into an opportunity

Sometimes wonderful opportunities come from spontaneous decisions. Just a few days earlier than the event, at some stage in an informal communication with one in all our mentors and close buddies, we have been endorsed to attend GITEX Global. Within a few hours, the decision was made - Arroact was going to Dubai.

Despite tight deadlines and rising travel costs, our team secured visas, booked flights and finalized accommodations – ready to make the most of the global technology platform.

Arrival and first impressions

After a long but smooth journey, the Arroact team landed in Dubai with enthusiasm and purpose.

The city's energy, combined with the buzz around GITEX, sets the tone for some extraordinary days of networking, discovery and collaboration.

Day 1 — Exploring Innovation and Meeting Global Partners

The starting day of GITEX Global 2025 became a celebration of technology and innovation.

Our group commenced exploring the exhibition, travelling associate cubicles and meeting key leaders inside the virtual atmosphere.

As an extended-time Sitecore partner, we are excited to connect to Sitecore's global team - to talk about new opportunities, product instructions and methods to reinforce our partnership in 2026.

The day was filled with engaging conversations, fresh ideas, and meaningful connections — a true reflection of the collaborative spirit that defines GITEX.

Day 2 — Connecting With the Umbraco Community and Emerging Technologies

The second day of GITEX was even more lively and dynamic.

Our focus was to explore new technologies and innovation in digital experiences, AI and content management systems (CMS) – areas closely aligned with Arroact's service portfolio.

We had the opportunity to meet the Umbraco team and other partners from around the world. The call reinforced Arroact's commitment to building open, flexible and enterprise-ready CMS solutions powered by Umbraco. Throughout the day, our team contacted a number of potential customers and discussed how AI-powered automation, content intelligence and cloud-based architectures are transforming the company's digital operations.

Day 3 — Discovering the Future at GITEX North Star

Day three took us to GITEX North Star – an area dedicated to startups and next generation innovation. Here we take a first-hand look at how AI is redefining industries, from predictive analytics and automation to conversational experiences and workflow intelligence.

For Arroact, this was more than just exploration — it was validation of our vision to help enterprises build intelligent, scalable, and future-ready systems

Evening with Umbraco Partners — Collaboration Beyond Business

The trip concluded with a memorable evening hosted by Umbraco, bringing together global partners, leaders, and contributors.

The event, led by Jonas and Daniel, reflected the strong community spirit that makes Umbraco truly unique.

It was an evening of shared experiences, networking, and appreciation — a fitting conclusion to an inspiring journey.

Move home - with new ideas and partnerships

After the program we took a taxi straight to the airport, feeling tired and full.

What started as a last-minute decision turned into a memorable journey – full of learning, inspiration and wonderful new connections.

We met partners, customers and friends from all over the world - and returned with hearts full of ideas for the future.

See you again next year, GITEX Global 2026!

Thoughts and conclusion

Our participation at GITEX Global 2025 confirms Arroact's dedication to persevered innovation, collaboration and excellence within the digital experience and AI ecosystem.

We return from Dubai with:

• New global connections and prospective partnerships
• Deeper alignment with Sitecore and Umbraco communities
• Valuable insights into emerging AI and automation trends
• A renewed passion to deliver smarter, scalable digital solutions for our clients

About Arroact Technologies

Arroact Technologies is a next-generation technology partner that empowers businesses with AI-powered services, automation frameworks and digital experience solutions.

As a registered partner of Sitecore, Adobe Experience Manager (AEM), Umbraco and Snowflake, Arroact helps organizations transform digital complexity into scalable and sustainable growth.

Written by

Ketan Garala

Founder & CEO, Arroact Technologies

I'm Ketan Garala, Founder & CEO of Arroact Technologies. 

I have spent my career figuring out how technology can genuinely help businesses not just on paper, but in the way, teams work, and businesses grow day to day. 

I work with large businesses on platforms like Sitecore, Adobe Experience Manager (AEM), Umbraco, Strapi, and Snowflake. What I care about is making sure these systems do not just work at launch but keep working well as the business evolves and scales. 

AI is central to how I think about every engagement.  
At Arroact, we do not treat it as a trend, we treat it as a foundation. I focus on applying it where it makes a difference, saving time, reducing complexity, and giving businesses a clearer path forward. 

At the end of the day, my job is to make sure the technology we work on creates real outcomes solutions that businesses can grow with, teams can depend on, and leaders can build their future around.